Are you REALLY ready to change? Are you SURE???

THEN LET'S GO, BABY!

Ohmygod I have to tell you something: someone I have great respect and affection for told me that my writings are too me-me-me and I need to focus on what in the marketing world is called your - the reader’s - WIIFM [what’s in it for me].

I get it! I’ve been a marketer now for a long time. But I’m an emotional marketer. and I want certain things:

I want t…